Majani, Italy’s oldest chocolate manufacturer, is set to celebrate a landmark 230th anniversary in 2026. Founded in Bologna in 1796, the iconic company continues to blend centuries of heritage with a forward-looking strategy, focusing on international expansion and premium market positioning. As the business enters this next phase, it remains deeply committed to its artisanal roots while embracing modern technological and sustainable advancements.
A legacy of quality and innovation
Under the leadership of Vittoria Mezzadri Majani, the family’s ninth-generation leader, the company is successfully navigating generational transition. With an emphasis on premium quality, Majani keeps production strictly in-house, from roasting raw cocoa beans to the final product. This dedication to expertise and craftsmanship has allowed the historic Italian brand to thrive across global markets, exporting to over 50 countries while maintaining its authentic Italian character.
Strategic growth and sustainability
The company’s development strategy targets high-margin channels, including exports, travel retail, and bespoke B2B projects. To support this growth, a 3-million-euro investment is currently expanding the Crespellano production facility, set to reach 9,860 square meters. Furthermore, Majani is integrating sustainability into its core operations, implementing energy-efficient technologies, utilizing renewable solar power, and focusing on supply chain traceability to meet rigorous European standards. By balancing tradition with innovation, the manufacturer aims to remain a relevant and authentic reference point for quality chocolate for generations to come.