The recent EU-Mercosur trade agreement, involving Brazil, Argentina, Uruguay, and Paraguay, has opened significant new commercial channels for European and Italian producers. Italy maintains a strong presence in the South American market, with data for the first half of 2026 showing a robust 13% growth in Made in Italy food exports.
The growth of Mediterranean Diet icons
The deal catalyzes the core products of the Mediterranean Diet. Italy’s processed tomato exports to Brazil have surged by 30%, while fresh fruit has seen an impressive 80% increase, with table apples peaking at a 127% growth rate. The pasta sector has also benefited, recording a 9% increase, despite the broader challenges impacting the wine industry due to global tariffs and cooling consumption in Europe.
A key highlight of this agreement is the protection of 57 Italian Geographical Indications (PGI), the highest number of excellence marks ever secured in an international treaty.
Stricter quality controls and reciprocity
The agreement also introduces more rigorous quality control measures. New standards include stricter limits on pesticide residues and the prohibition of substances banned within the EU. Furthermore, the safeguard clause—raised from 5% to 8%—has been strengthened to allow for the immediate suspension of excess low-cost goods, ensuring fair competition. These developments, supported by the major Italian farmers’ association, Coldiretti, underscore a commitment to health and safety, already proven by the effective blocking of non-compliant animal products in early September.