Following a robust 5.1% growth in 2025, the Italian food export sector experienced a stabilization in the first half of 2026, recording a modest +0.5% increase. Despite this slowdown, Italy remains a top-tier global player, navigating a complex environment characterized by stark differences across markets and product categories. These findings were presented during the latest Italia del Gusto Consortium market observation report.
Global market dynamics
In the first six months of 2026, Italian food exports to the European Union saw a positive uptick of 1.9%, with notable gains in Germany (+2.5%), France (+1.9%), and Spain (+2.7%). Conversely, the United States market faced a contraction of 10.8%. However, emerging opportunities are evident in more dynamic regions, such as Turkey (+19.3%), India (+15%), and South Korea (+6.4%).
Heritage and innovation
During the IDG Days 2026, hosted by the historic Elah Dufour Novi group in Gavi and Novi Ligure, industry leaders debated the future of the Made in Italy label. The consensus is clear: while history and territory remain fundamental assets, they are no longer sufficient on their own. Modern competitive advantage requires brands to transform their heritage into concrete value that resonates with international consumers.
As Giacomo Ponti, President of Italia del Gusto, emphasized, the industry must innovate without losing its identity. “The capacity to evolve while staying true to our roots is what strengthens our competitive edge,” added Guido Repetto, President of Elah Dufour Novi. To succeed, Italian producers must address contemporary consumer needs for quality, practicality, and transparency, ensuring their products remain relevant in an ever-changing global marketplace.