Celebrating a historic centennial milestone, Pizzoli, an established Italian producer of fresh-frozen potato products, made its strategic debut at the Summer Fancy Food Show 2026 in New York. The company’s inaugural appearance at the premier North American trade event served as a launchpad to showcase its rich heritage alongside a high-margin product portfolio designed for both the consumer retail and foodservice markets.
In the highly competitive out-of-home (foodservice) sector, Pizzoli is introducing highly functional, value-added products featuring an innovative starch coating. This proprietary coating technology enhances crispness and significantly reduces oil absorption during preparation. For commercial kitchens, this translates directly to optimized back-of-house operations and reduced food costs.
Concurrently, the Italian company is targeting the home-consumption retail market with a focus on premium aesthetics and creative geometries. By leveraging distinct shapes and innovative packaging, the brand aims to export authentic Italian culinary creativity to international dinner tables.