Coop Italia, Italy’s largest consumer cooperative and a leading force in European food retail, has named Aurora Importing & Distributing Ltd. as the exclusive Canadian distributor for its premium private-label brand, FiorFiore. The full line of products—over 25 premium Italian items—is available exclusively at Walmart Canada, marking a significant step in expanding the reach of authentic Italian food across the country.
Founded in 1854, Coop Italia represents more than 100 consumer cooperatives and serves a membership base of over 6.5 million people. The organization is widely recognized for its emphasis on ethical sourcing, rigorous product transparency, and long-standing relationships with Italian agricultural and artisanal producers.
The FiorFiore brand sits at the top of that commitment, offering products crafted using regional recipes, traditional methods, and natural ingredients sourced from family-owned producers throughout Italy. With more than two decades of history, FiorFiore has earned a reputation as an iconic private-label among Italian food enthusiasts—both within Italy and internationally.
Under the agreement, Aurora Importing—a family-owned company with more than 70 years of experience bringing Mediterranean foods to Canadian households—will manage all importation, warehousing, logistics, and distribution for the FiorFiore portfolio. This ensures national availability of the line exclusively through Walmart Canada.
“We are proud to partner with Aurora Importing, whose dedication to authenticity and quality aligns perfectly with Coop Italia’s values,” said Paolo Bonsignore, Commercial Director, Coop Italian Food. “Through their expertise and market leadership, FiorFiore will reach more Canadian households with the true taste of Italy.”
Joe Moscato, President of Aurora Importing, added, “Aurora is honored to represent Coop Italia and the FiorFiore brand in Canada. This partnership reflects our shared commitment to making world-class Italian food accessible to Canadian families through one of the most trusted names in retail—Walmart Canada.”
The FiorFiore lineup at Walmart Canada includes pasta, pasta sauces, pestos, oils, and other pantry essentials. Many items incorporate QR codes that allow consumers to trace each product’s origins and production story—providing what the companies describe as “unprecedented transparency” into how Italian foods are made. The exclusive distribution agreement marks a milestone for both organizations and signals continued growth for FiorFiore as demand for authentic regional Italian specialties rises in global markets.