Italy’s leading pasta company, De Cecco, is celebrating its success at the Anuga 2025 trade show in Cologne, where its 30% high-protein pasta won the Italian Food Award 2025. The product, a major recent development for the company, has seen significant growth in its portfolio and was successfully piloted with major distribution partners, especially in the German market. Acknowledged by consumers, traders, and now industry experts, De Cecco’s high-protein pasta aligns with current consumer trends and food guidelines. With a distribution network already spanning over 120 countries, the global brand aims to continue its worldwide expansion of this key innovation in the coming months, solidifying its commitment to continuous product development.