Ferrero takes over Nonni’s Bakery in strategic expansion

The American cookie producer has been acquired by the Italian confectionery giant via its Belgian subsidiary, CTH Invest
Ferrero takes over Nonni’s Bakery in strategic expansion

CTH Invest, a Belgian company controlled by the Italian confectionery giant Ferrero, has acquired Nonni’s Bakery from the private equity firm Vestar Capital Partners. The acquisition is part of Ferrero’s strategy to strengthen its presence in North America and continue its global expansion in the packaged sweets market.

Founded in 1988, Nonni’s Bakery is known for its high-quality artisanal cookies and baked goods. The company specializes in chocolate biscuits and cookies reminiscent of Tuscan cantuccini. Its portfolio also includes brands such as Nonni’s THINaddictives, Nonni’s Bites, La Dolce Vita, and the recently introduced Nonni’s Snackers.

Based in Wexford, Pennsylvania, Nonni’s Bakery operates four production facilities and employs around 350 people. With its expertise in premium cookies, this Italian-rooted company is a leader in the U.S. cookie market.

In the past five years, CTH Invest by Ferrero has acquired several notable brands: Delacre biscuits in Belgium, Kelsen butter cookies in Denmark (2019), Fox’s tea biscuits in Britain (2020), and gummy candies from Ferrara Candy and Jelly Belly Candy Company (2023).

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