Italy’s tuna brand Callipo continues to elevate its international profile, marking a significant milestone in its expansion strategy. On Saturday, November 7, the company inaugurated the Callipo Temporary House in Shanghai, a strategic initiative designed to immerse Chinese consumers in the brand’s rich heritage and commitment to quality. Over the past seven years, the brand has steadily gained traction, solidifying its reputation as one of the most highly regarded Italian tuna producers in the Asian market.
A strategic milestone in Shanghai
The two-day event served as a hub for industry professionals and food enthusiasts alike. The opening day featured an exclusive gathering of influencers, journalists, and key representatives from the Italian business and institutional community. The sensory experience was curated by esteemed Calabrian chef Paolo Dodaro, who led a dedicated tuna tasting session that highlighted the versatility and premium nature of the company’s Mediterranean products.
Following the inaugural event, the doors were opened to the public, allowing consumers to interact directly with the brand, taste the products, and learn more about the craftsmanship behind the Italian label. This effort was made possible through the collaboration with Dangge Group, the company’s partner and exclusive distributor in China, with special recognition given to their representatives, Pu and Xu.
Prospects and global exposure
The success of this launch is a testament to the hard work of the entire team, including Export Manager Federica Abbonante and Angelo Morano, CEO of InsiderCHINA, whose coordination was pivotal for this first official event. Looking ahead, the company is set to maintain this momentum by participating in FHC – Food & Hospitality China, held at Hall N3, booth C31. This presence reflects the brand’s ongoing commitment to building long-term relationships with Chinese retailers and consumers, ensuring that authentic Italian excellence remains at the forefront of the market.