Despite 2025 being marked by exceptional volatility in green coffee prices, further intensified by uncertainty surrounding U.S. tariffs, Caffè Trucillo continued the growth trajectory established in recent years, closing the year with a double-digit increase in sales volumes.
International demand for Gran Caffè, the company’s signature blend, continued to grow. Made with 90% Central American Arabica and 10% washed Robusta, it is appreciated for its balance, elegance, and distinctive aromatic profile.
During the year, the company also expanded its premium offering with the launch of SpecialT, a selection of single-origin coffees that has been particularly well received in the Middle East and is now gaining encouraging traction in the Italian market as well.
Today, Caffè Trucillo is present in over 40 countries worldwide. Alongside Europe, where the company continues to strengthen its market position, North America remains a key strategic area, particularly Canada and the United States. Following the establishment of Caffè Trucillo USA in 2024, the company has further reinforced its presence overseas by managing import and distribution directly through its U.S. subsidiary.
The Middle East and Asia also remain priority markets, with a particular focus on the United Arab Emirates and the Gulf region.
Looking ahead, the company’s objectives for 2026 are to further consolidate its growth both in Italy and internationally. However, recent geopolitical tensions in the Middle East have introduced a new layer of uncertainty into the global market.
To safeguard the quality standards that define its products, Caffè Trucillo has chosen to absorb a significant share of the increase in raw material costs, protecting customers from the full impact of price inflation, even at the expense of lower margins.