Despite a complex international landscape, the Italian spirits sector continues to demonstrate remarkable resilience. According to the latest data released by the Italian spirits industry association, Assodistil, in collaboration with Nomisma and Format Research, the industry achieved a total export turnover of 1.7 billion euros in 2025. While this marks a 5% decrease compared to the previous year, it represents a substantial 33.7% growth over 2019, confirming the international appeal of Made-in-Italy products.
Adapting to new consumption trends
In an increasingly competitive environment, companies are focusing on geographic diversification and product innovation to capture market share. Today’s consumers are adopting a more prudent approach, prioritizing high quality over quantity. This shift is fueling the growth of mixology, with 80% of Italian on-trade consumers now preferring spirits served in mixed cocktails, a trend also mirrored in home consumption.
Italian spirits innovation and the rise of low-alcohol
The industry is rapidly evolving to meet new health-conscious demands, with many producers launching low-alcohol or zero-alcohol versions of traditional spirits. Furthermore, the ready-to-drink segment continues its expansion, reaching 22.4 million liters in 2025. Antonio Emaldi, President of Assodistil, emphasizes that the sector’s strength lies in its ability to invest and innovate despite international headwinds, including trade policy fluctuations and geopolitical tensions.
The potential of the ethanol market
A significant untapped opportunity remains the use of ethanol for biofuel production. Although Law 199/2021 mandates a 5% blending quota, the measure remains largely unapplied. Experts argue that unlocking this market, based on the distillation of viticulture by-products, would not only support the supply chain but also contribute to CO2 reduction, aligning with broader European sustainability goals.
