MSC Cruises is set to elevate the onboard culinary experience with the launch of MSC World Asia, which will feature the largest Venchi space ever created on a ship. Debuting in the Mediterranean in December 2026, the 300-square-meter flagship destination will serve as a sanctuary for lovers of high-quality Italian confectionery, blending a boutique, a café, and a traditional gelato parlor into one seamless, sensory-driven environment.
A flagship experience in the heart of the ship
Located in the vibrant Galleria on Deck 6, the expansive space is designed to showcase the pinnacle of Italian excellence. With over 60 seats, the area offers guests a sophisticated journey through the world of Venchi, featuring live demonstrations by master chocolatiers. Visitors can step into a dedicated ‘Chocolate Lab’ to craft their own personalized chocolate bars, utilizing premium ingredients such as the renowned Piedmont Hazelnut and the brand’s signature chocolate caviar.
Beyond chocolate: gelato and café culture
The culinary offerings extend well beyond chocolate. The onboard café provides an authentic Italian experience, featuring espresso pairings, fresh pastries, and sophisticated evening cocktails infused with chocolate notes. Meanwhile, the artisanal gelato station promises a wide selection of flavors, ranging from classic dark chocolate and hazelnut to the newly unveiled Crunchy Waves, an exclusive creation inspired by the Mediterranean Sea.
Strategic partnership and global promotion
To celebrate this collaboration, the Crunchy Waves gelato—crafted with vanilla, hazelnut cookies, salted toffee, and a vibrant spirulina-infused blue layer—will be available in select Venchi boutiques worldwide throughout August. This initiative underscores the commitment of both brands to promoting the richness and creativity of the Italian food and beverage industry on a global scale. As the new flagship, MSC World Asia reaffirms the cruise line’s dedication to partnering with international culinary icons to provide guests with a truly authentic and high-end dining journey.