Italy’s confectioner Pernigotti leveraged the prestigious stage of the Summer Fancy Food Show 2026 in New York to spearhead a major brand relaunch aimed at the American market. Central to this strategic push is the modernization of its most iconic product: Gianduia.
The company unveiled an array of premium product innovations designed to bridge Italian heritage with contemporary global palates. Among the highlights are newly developed flavor profiles, including a pistachio-infused Gianduia, and an expanded praline lineup featuring the Scrigni Tiramisù. By capturing the essence of Italy’s most celebrated dessert, Pernigotti aims to secure a strong foothold in the United States.
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