Italy’s confectioner Pernigotti leveraged the prestigious stage of the Summer Fancy Food Show 2026 in New York to spearhead a major brand relaunch aimed at the American market. Central to this strategic push is the modernization of its most iconic product: Gianduia.
The company unveiled an array of premium product innovations designed to bridge Italian heritage with contemporary global palates. Among the highlights are newly developed flavors, including pistachio Gianduiotti and an expanded praline lineup featuring the Scrigni Tiramisù. By capturing the essence of Italy’s most celebrated dessert, Pernigotti aims to secure a strong foothold in the United States.
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