For the first time, the Italian Trade Agency (ITA) curated the representation of nine Italian enterprises at the Plant Based World Expo Europe – an exclusive event spotlighting the realm of plant-based F&B, recently convened in London. In this instance, ITA actively championed the Italian Pavilion, affording Italian businesses a platform to showcase an array of products tailored for a discerning audience, spanning preserves, pickled items, dried fruits, creams, cheeses, and many other gastronomic specialties. The two-day affair constituted a pivotal juncture for propelling the hallmark quality of Made in Italy within a burgeoning sector attaining escalating acclaim.
“Italy’s first official Pavilion at the Plant Based World Expo Europe couldn’t have been more successful from a business perspective. Participants all showed great interest in our companies, their innovative offerings, and overall in the emerging high-quality Italian vegan market. We trust that fruitful long-term commercial partnerships can be fostered from this event,” ITA said in an official statement.
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On average exhibitors took part in 5-10 daily match-making sessions with local trade operators and buyers, with estimates of over 4,000 attendees across both days of the exhibition.
Find more about Made in Italy plant-based products on Italianfood.net magazine’s latest issue.