In 2022, production of Asiago Pdo reached 1,532,023 forms, with 1,340,333 forms of Asiago Pdo Fresh and 191,690 forms of Asiago Pdo matured, generating a production turnover of 141 million, 15% higher than in 2021.
The consortium saw a +4% increase in the number of wheels of Asiago Pdo Prodotto della Montagna (a niche specialty produced above 600 meters), reaching 72,378 forms in 2022, compared to 69,600 forms in 2021.
EXPORTS STILL GROW
Exports also showed a positive trend. Despite the challenging international situation, sales of Asiago Pdo increased by +7.9% in value compared to the previous year, and the Consortium resumed promotion and valorization efforts, targeting the high-end consumer market and collaborating with other denominations of origin.
During the members’ meeting that closed the 2022 budget, Fiorenzo Rigoni, the outgoing President of the Consortium, expressed satisfaction with the distinctive positioning and increased profitability achieved during his tenure. The Consortium for the Protection of Asiago Pdo Cheese is now stronger, with the accession of six new members and a renewed focus on ambitious goals and international market affirmation.
The United States, Switzerland, Germany, and France remain the most consolidated outlet markets for Asiago Pdo exports.
NEW SUSTINABLE PROJECT
Despite milk shortages and rising costs, the Consortium launched the Asiago Green Edge innovation project, an industry-first initiative covering the entire production chain, involving over a thousand breeders, 34 dairies, and six ripeners. This project focuses on sustainable growth, aiming to position Asiago cheese as an attractive premium product in the market and tackle new challenges in international consumption.