Promocash can be defined as the Carrefour Group’s catering division. At the Sana 2023 trade show, we interviewed Stéphane Roques, Director of Supply Strategy & Sales Development France Promocash, to learn something more about the group’s strategy for organic, natural, and sustainable food and beverage products. “Amidst the inflationary pressures, French caterers are placing a growing emphasis on the quality of raw materials. They are notably seeking products sourced from local markets, capable of narrating their unique stories. While organic food remains a niche, its influence is steadily expanding, particularly within the mass catering sector. In France, specific legislation exists to promote the adoption of organic products in this domain,” Roques said.