Sperlari has acquired Paluani, a historic Verona-based company that is a leading player in the Italian seasonal sweets sector and, until 2021, the fourth largest producer of panettone in Italy. The operation will allow Sperlari to further strengthen its leadership in the market of seasonal products.
At the same time, the acquisition will make it possible to preserve business continuity and the historic Paluani brand. The company will soon be renamed Paluani 1921, confirming Sperlari’s desire to enhance the brand and history of a company that has been at the center of Italians’ Christmas for more than 100 years.
“This acquisition confirms the commitment of the Katjes Group, owner of Sperlari, to invest and strengthen its presence in Italy,” says Tobias Bachmuller, Katjes shareholder and Sperlari CEO, “with a particular focus on typical Christmas products. As every year, these days, at Sperlari headquarters in Cremona, preparations are in full swing for the upcoming Christmas season. Possible synergies will produce benefits for everyone and an even richer Christmas in the near future.”