In 2021 Prosciutto di San Daniele PDO confirmed itself as one of the most purchased and consumed Italian specialties, both in Italy and abroad. Total production grew by +3% for a volume of 2,630,000 pork legs, and the hams sold in 2021 were 2.8 million. Total sales amounted to 350 million euros, growing +14% compared to 2020. About 83% of the total production was destined for domestic consumption, while 17% crossed the Italian borders.
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EXCELLENT EXPORT FIGURES
The excellent export results confirm the recognition and appreciation of Prosciutto di San Daniele PDO all over the world. In 2021, exports increased by +17% compared to the previous year. About 56% of export sales reached the markets of European Union countries.
Among the most important markets are France, the United States, Germany, Australia, and Belgium. Positive results also in Poland, Austria, the Netherlands, Canada, and Brazil. The total production of pre-sliced trays increased +8%, equal to over 23.1 million certified packs. The share of Prosciutto di San Daniele PDO amid Italian raw hams is 14% of the total.
“In a difficult global scenario – says Giuseppe Villani, President of the Consortium for the Protection of Prosciutto di San Daniele PDO – the figures are positive and satisfactory, both in the domestic market and abroad. Production is growing, as are pre-sliced packs. The necessary ability to adapt to new consumption models, as well as the high quality of San Daniele ham, have contributed to maintaining brand positioning and consolidating economic results”.