The Bauli Group closed the 2020/2021 fiscal year with a net profit of 9.1 million euros (+48.4% compared to 2019/2020) and revenues of 481.2 million (-1.1%). The 2020 Christmas campaign still felt the effects of the Covid-19 pandemic, while the 2021 Easter campaign performed in line with the results of the pre-pandemic period.
The Italian confectionery group confirmed its position as the market leader in the seasonal sweets market, with a share of 37% for Christmas sweets (Pandoro and Panettone) and 33% for Easter ones (Colomba), while continuing to invest in the diversification and innovation of its business lines. The everyday products lines received important support from technological innovation. In fact, the group was able to launch on the market the Bauli BuonEssere croissant line thanks to a complete revision of the recipe. Turnover for the Motta brand’s everyday products is also growing; snacks sales’ revenues are up by +1.1%. Doria brand’s savory ranges also saw an important increase in turnover: +7.6%.
ASSETS AND INVESTMENTS
In the period of time considered, the capital employed in the group amounted to 229 million euros (+41 million compared to the previous year), net of industrial investments of approximately 40 million euros. These investments are part of a three-year plan to improve production capacity and re-engineer the group. At the same time, experimentation with new sales channels continues. Both online, such as TUOBauli with excellence in pastries, and through brick-and-mortar stores, such as Minuto di Bauli where freshly baked cakes are offered.
“We are approaching 2022 with optimism and confidence, proud to enter the year that marks the centenary of our group,” says President Michele Bauli. “We have the opportunity to meet new consumption patterns. For us this means a real commitment in the economic, environmental, and social environments”.
