Barilla debuts in the jams sector

Mulino Bianco’s Incontri line is a pilot project launched in the Italian jams market exclusively with Esselunga chain
Barilla debuts in the jams sector

Italian pasta and bakery company Barilla makes its debut in the jams market. The new Mulino Bianco line is called Incontri and appeared on the shelves of Esselunga last February. It is a pilot project, agreed exclusively with this Italian supermarket chain chain.


The line is composed by three references: Incontri strawberries, pears, chocolate; Incontri blueberries, raspberries and lemon peel; Incontri apricots, figs, almonds. All these jams from Mulino Bianco have a high fruit content, and are free of aromas, additives, preservatives, hydrogenated fats and GMOs, in line with the philosophy of Mulino Bianco brand. With the entry into this category, Barilla consolidates its position in the breakfast products sector.

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