Retail

A visit to 99 Ranch Market in Jakarta

In the capital of Indonesia, Italianfood.net discovered a lot of Italian food and beverage products on the shelves of this iconic point of sale

Italianfood.net visited a 99 Ranch Market store in Indonesia, Jakarta, discovering that the presence of Italian brands is really remarkable for quantity and variety in almost all categories. Pasta and olive oil are the sectors whose shelves are overflowing with Italian products, but preserves, balsamic vinegar, confectionery and snacks are very well represented too. Italian food and beverage exports to Indonesia are worth 54.50 million euros and grew by 26.2% in the last year.

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PASTA

Products from De Cecco (at 2.29€), Barilla (1.98€), Garofalo, La Molisana, Delverde (2.58€) and Agnesi (2.83€) pasta companies are available in large quantities and in almost all the pasta shapes available, as well as fusilli from Pietro Coricelli olive oil company.

OLIVE OIL AND BALSAMIC VINEGAR

The Italian olive oil products can be found both on the shelves and on dedicated promotional islands, starting with Olitalia and Colavita brands (from 6.15€ to 13.95€). Brands such as Pietro Coricelli, Bertolli (spray version, at 3.93€), Filippo Berio and Frantoio Portofino are also present. The presence of many Spanish brands is worth noting, with prices that are much higher (up to 17.72€) than those of their Italian competitors.

The balsamic vinegar sector is also very well represented. They range from the classic wine vinegar from Monari Federzoni (at 4.54€), Pietro Coricelli, Filippo Berio, and Bertolli to the apple organic vinegar by Alce Nero (at 3.47€). Among condiments we can also find the Lime Concentrate from Piacelli.

PRESERVES

The Italian products are, also in this area, numerous. Moreover, within 99 Ranch Market Jakarta this is the sector characterized by the greatest diversification in terms of range varieties. The Cirio brand is present with all its products – from tomato puree to pulp to peeled tomatoes – while Filippo Berio offers his classic pesto and the red hot chili version. Customers can also find the Bolognese pasta sauce from Agnesi (at 4.41€), and the tomato puree from Coppola.

BAKERY, SNACKS AND CONFECTIONERY

Loacker – a South Tyrolean company specialized in the production of wafer biscuits filled with different types of sweet creams – stands out thanks to the presence of all its products in a specifically dedicated promotion island aisle, as well as on traditional shelves. Among the salty snacks, instead, we can find the chips from Amica Chips (in various and different flavors, at about 1.55€), the salty crackers from Crich 1870, and the mini breadsticks from Valledoro Zufì.

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