From April 3rd to 5th during Vinitaly in Verona, 5StarWines has prepared a line-up of internationally-renowned judges with qualifications such as Master of Wine and Master Sommeliers who will assess the quality of each wine enrolled in the blind tasting. Every year in April, Verona becomes the world capital of wine for its Vinitaly expo as well as numerous wine trade events leading-up to the fair. In addition to buyers and winery representatives who gather in the city, other professional players also play a leading role: Masters of Wine, Master Sommeliers, WSET Diploma holders, Vinitaly International Academy Italian Wine Experts and Ambassadors, oenologists, and wine journalists. These highly-skilled, international wine professionals will also be the protagonists at 5StarWines 2019 and will lend their expertise to taste samples from all over the world sent to Verona for the occasion.
WHAT IS 5STARWINES
5StarWines – the Book is an annual wine selection organized by Vinitaly. Held in the lead-up to the biggest Italian wine fair in the world, the event is now at its third edition. 5StarWines is a three-day tasting aiming at shedding light on wineries investing in the improvement of their products. During the event, a highly qualified panel of wine professionals tastes and gives score on a 100-point scale to the participating wines. In the last edition, over 2700 bottles took part in the selection and 625 were selected, making it on the 5StarWines – the Book. The guide is a useful tool both on the promotional and commercial side. It introduces the international buyer and wine lover from all over the world to new wine products of great value.
THE CONTEST AND THE GUIDE
The guide gathers selected wines from the tasting that have obtained a score of at least 90/100. Each wine label is included with a dedicated page featuring photographs, information on the winery, score, and the panel’s tasting notes. Published in both print and digital formats, the guide is distributed in Italy and abroad during trade fairs, B2B meetings, and various other business events in key foreign markets, thus making the publication an asset for producers’ business. One of the most significant opportunities for the selected 5StarWines producers is to travel abroad with Vinitaly International during the Vinitaly Tour becoming part of a series of masterclasses featuring 5StarWines labels. This initiative has proved very effective, increasing both producers’ and buyers’ opportunities of cross promotion.
Another important way in which 5StarWines boosts wineries’ online visibility is the fact that during Vinitaly, users of the Vinitaly App on their smartphone will receive a notification about the selected 5StarWines labels along with notification of their position on the fairgrounds. 5StarWines blind tasting will take place on April 3rd, 4th, and 5th, with part of April 3rd also devoted to Wine Without Walls, the section exclusively dedicated to natural, biodynamic, and low-sulfites wines.