Beverage & Wine

Montresor: Italian Wine Targets Foreign Markets

Three important Italian wine cooperative groups - Terre Cevico, Vitevis, and Valpantena - together to create a new company for the growth of exports

Terre Cevico, Vitevis, Valpantena: the three Italian cooperative wine groups are now together in ‘Cantine Giacomo Montresor’, based in Verona. A project that provides the cooperative capital and its value system for the growth of exports and for a further strengthening of the link with the territory in which Montresor vineyards are developed. For some months now, projects have been started on the various cru of Amarone, Valpolicella, Soave, and Lugana. Cantine Giacomo Montresor is a historic brand in the heart of Valpolicella, founded in 1892, with the first exports sale to the United States dated 1906. Currently, 50% of Montresor bottles are exported to 56 countries worldwide.

WINERY INVESTMENTS

From now on, some structural interventions are planned in the winery of Verona for an investment of about 2 million euros. Investments consist of a new drying room for the grapes destined for the production of Amarone and Ripasso, a reorganization of the barrel cellar and an innovative bottling line. In addition, in the local unit in Capriva del Friuli, in the Collio Goriziano, at least 5 hectares of new plants will be built between Ribolla Gialla and Sauvignon. Other interventions concern the restyling of the company’s brand, from now on ‘Montresor Heritage’, which takes up the history of the Montresor family and other marketing projects for the development of a reality that has made the history of Valpolicella area. At Vinitaly, 7 to 10 April in Hall 8, the new stand with modern lines – always in the wake of the Montresor tradition – will be present.

THE GOALS OF MONTRESOR

The goal of the new corporate governance is to further develop both the markets of the Horeca channel in Italy and foreign markets. All this with the commitment to maintain very high quality levels and further increasing the added value. The president of the new company is Marco Nannetti, vice-president Luciano Arimini. The directors are Paolo Galassi, Alberto Medici, Alberto Marchisio, Massimo Gallina, Luigi Turco, and Luca Degani.

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