Trends

Christmas: Italian Food Sets a New Record

Over the Christmas period, sales of Italian food and beverages abroad exceeded 3.4 billion euros, up 1% from 2017

Made in Italy food set another record during the Christmas holiday all over the world. The exports of Italy’s wines, sparkling wines, panettone, cheeses, meats – but also caviar – exceeded 3.4 billion euros during the Christmas period, up 1% on 2017. This is what emerges from a Coldiretti analysis based on ISTAT data about foreign trade. The value of exports of all the most typical Italian Christmas products is growing: from sparkling wine to caviar, from tortellini and cappelletti to cakes, panettone, and grappa, without forgetting cold cuts and cheeses.

SPARKLING WINE LEADING CHRISTMAS EXPORTS

Italian sparkling wine is still leading exports, with a +13% growth in sales. The demand increased in value by 5% in the UK and by 13% in the United States, which ranked as the first and second market respectively. Exports are strong also in France, with an increase of 21% in purchases. These results drive the entire Italian wine sector’s exports, which showed an overall increase of 3% in value. The demand for Made in Italy caviar is booming on international markets with a +39%. Italian sweets such as panettone are increasing by 1% in value. Double-digit increase (+12%) for the traditional stuffed pasta, such as tortellini. Demand for Italian cheeses is rising as well, with exports increasing by 4% in value, and the same can be said about the demand for hams, cotechino and cured meats (+1%). “The record set for Christmas shows the great potential of the Italian food industry, which is driving the recovery of Made in Italy economy” said the president of Coldiretti Ettore Prandini.

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