Italian pasta and sauces are famous all over the world, and the Middle-East is no exception. At Sana 2017 Lulu group, one of the greatest hypermarket chains of Middle-East and Asia, was present to enhance its organic products range. In our hypermarket, pasta is the number one seller when it comes to Italian products – says Lulu Group FMCG and Import Manager Soni Samy in this exclusive interview with Italianfood.net – and we already know very well brands such as Barilla and De Cecco. Organic food sales are growing a lot, year by year. That’s why we are here at Sana 2017.
Watch the interview: