Cirio breaks into the United States directly on Walmart shelves

Cirio sauces conquer the world greatest supermarket chain. And Conserve Italia opens a new subsidiary in New Jersey
Cirio breaks into the United States directly on Walmart shelves

Dressings, sauces & Co have long been table companions, but the emergence of a fusion cuisine with a mix of different cultures has brought fresh ideas in this fast-changing globalized industry. As consumers have rediscovered the pleasure of cooking at home, sales of vinegar, olive oil and sauces have surged globally. Moreover, demand for authentic, locally sourced specialties has surged as younger consumers experiment with easy recipes in their own kitchen. The global retail value of sauces, dressings and condiments reached 117.8 billion dollars in 2015, compared to $106.9 billion in 2010, according to Euromonitor Passport estimates elaborated for ItalianFood.Net. This sector includes tomato pastes and purees, bouillon cubes, herbs and spices, soy based sauces, pasta sauces, ketchup, mayonnaise,  mustard, salad dressings, dips and pickled products, among others. Global volumes grew 14.1% from 2010 to 2015, supported by demand for flavorful condiment alternatives.

CIRIO GOES WEST  – Conserve Italia has opened up a new subsidiary company in the US, signing a distribution agreement with Walmart for its Cirio tomato products. In this way, the company from Bologna steps forward to strengthen its export market share in the Usa. Conserve Italia Usa Corporation will be based in Hoboken, New Jersey, and it will be headed by President Pier Paolo Rosetti and two Managing Directors: Cesare Concilio and Diego Pariotti. Right in its new USA headquarters, Conserve Italia has just signed the distribution agreement with Walmart, the world greatest supermarket chain. Cirio tomato products will be available in 30% of Walmart supermarkets in the USAConserve Italia Usa President Pier Paolo Rosetti says. Our products are already available on the shelves dedicated to True Authentic Italian Food, always greatly appreciated by American consumers. Even if there is still plenty of too many fake Italian sounding products and packaging.

FOCUS ON THE PACKS – Cirio’s products on Walmart shelvesConserve Italia USA new Director Cesare Concilio says – are characterized by highly innovative elements. Tomato pulp will be available in tetra recart packaging, which opens with perforation marks, while peeled tomatoes and sauces will be sold in two-clusters packs: one pound each, to avoid food waste. Our products came on the shelves only a few days ago – Concilio states – but we’re already having good sales results, considering that in Walmart stores you can’t take targeted commercial promotion actions.

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