Schnucks discovering new Italian specialties

Chris Mittendorf, center store director at the group, said that the retail group wants not only distribute food but also educate its consumers to new authentic products
Schnucks discovering new Italian specialties

Schnucks, one of the leading supermarket chains in the Midwest, is looking to expand its offer of Italian products with something American consumers haven’t tasted yet, said Chris Mittendorf, Center Store Director at the group, also known as “The Friendliest Stores In Town”.

The manager, who will travel back to Italy in September, said at FMI Connect in Chicago that the retail group wants not only distribute food but also educate its consumers to new authentic products.

Watch the full interview.

 

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