Lavazza to grow into leading coffee maker

United States has potential to become first market, says VP Giuseppe Lavazza
Lavazza to grow into leading coffee maker

By Antonella Ciancio

Italy’s top-selling coffee maker Lavazza has financial strength to continue to buy brands and become one of the main players in the consolidation of the 80 billion-dollar global coffee industry, Vice Chairman Giuseppe Lavazza said in an interview.

Speaking on the sidelines of a sparkling black-tie Gala night hosted by the National Italian American Foundation (NIAF) in Washington DC, where Giuseppe Lavazza was honored for his business achievement, the manager said the United States is a very important market for Lavazza but still has room to grow and become the number one.

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