Franciacorta announced it will become the exclusive Sparkling Wine Partner of the Michelin Guide ceremonies in the U.S. for the next three years and sponsor the Sommelier of the Year Awards. Since 2021, Franciacorta has been a Destination Partner of the Michelin Guide in Italy.
Later this year, the California Michelin Guide Ceremony will kick off the collaboration. During the event, guests will be able to taste and discover the different Franciacorta. Michelin will also present an annual Award to the best sommelier in California, which Franciacorta will sponsor.
THE OPINIONS
“We are proud and excited at the idea of taking our collaboration with the Michelin Guide overseas American, as we believe that Franciacorta still has a lot to express and communicate in this market, especially in the sector of haute cuisine and cuisine quality. We are convinced that chefs and sommeliers play a key role every day ambassadors of gastronomic and oenological excellence and this is one way to express our gratitude,” said Silvano Brescianini, President of the Franciacorta Consortium in a press release.
Gwendal Poullennec, Director International Michelin Guide added, “Our common values and commitment to promoting the food and wine sector demonstrate that this collaboration represents the union perfect to bring to the ever-growing US food scene.”
The Italian sparking wine already has a presence in the United States. It is a partner of the Emmy Awards, the television award ceremony that celebrates the biggest hits and most talented artists in the industry. For the past 12 years, Franciacorta has been the official wine at the Milan Fashion Week and the official wine 1000Miglia.
ABOUT FRANCIACORTA
Franciacorta is produced with Chardonnay, Pinot Noir and Pinot Bianco grapes. It must have a maximum of 50% Pinot Bianco grape. Additionally, Erbamat, an old white grape variety native to Brescia, is added.