Italy is reinforcing its position as a global leader in the nutraceutical industry. A new long-term partnership between the Unione Italiana Food industry association and the B2B trade show in-Vitality aims to transform the country into a primary international hub for the food supplement sector. With Italy currently representing 26% of the European market and ranking as the sixth-largest global exporter, this collaboration seeks to bridge the gap between industrial production, scientific innovation, and global distribution.
A strategic vision for global leadership
The agreement, which will run through 2031, focuses on elevating in-Vitality into a premier platform for industry professionals, researchers, and policymakers. By leveraging the expertise of Integratori & Salute—the dedicated sector within Unione Italiana Food representing roughly 200 enterprises—the partnership aims to catalyze networking opportunities and showcase Italian manufacturing excellence to the world.
Connecting science and commerce
The collaboration is designed to foster a permanent dialogue on the trends shaping the future of health and nutrition. Mario Piccialuti, General Manager of Unione Italiana Food, emphasized that the initiative is intended to highlight the country’s robust supply chain and scientific know-how. By integrating scientific committees and institutional meetings into the event, the partners intend to make in-Vitality the central point for discussing regulatory evolution and internationalization strategies.
The future of nutraceuticals in Milan
Sara Valorz, Portfolio Director of in-Vitality, noted that the move is a fundamental step in scaling the fair’s impact. The goal is to provide a comprehensive, high-profile ecosystem for international buyers and importers who look to Italy for top-tier functional ingredients and cutting-edge health solutions. This structural long-term agreement marks a decisive shift in how Italian companies engage with global markets, ensuring that local quality and innovation remain at the forefront of the international supplement industry.