At SIAL Paris 2026, the PDO Parmigiano Reggiano Consortium underscored the strategic importance of the French market, which currently stands as its primary export destination in Europe and its second-largest worldwide. While retail distribution and supermarket sales remain robust across France, the Consortium is shifting focus toward broadening the cheese’s consumption occasions, aiming to integrate Parmigiano Reggiano into daily French lifestyle moments such as the traditional aperitivo and table dining.
To achieve this, the Consortium is leveraging its dedicated educational academy at the trade show. Through specialized masterclasses aimed at French retailers and industry professionals, the initiative highlights the heritage, natural ingredients, and craftsmanship behind Parmigiano Reggiano, reinforcing its premium positioning in the European market.