At SIAL Paris 2026, Callipo Group—long recognized as a premier producer of high-quality yellowfin tuna—is highlighting its strategic expansion beyond its core seafood offerings. Under the Dalla Nostra Terra (“From Our Land”) line, the historic Calabrian brand has introduced new gourmet tomato sauces featuring regional specialties such as ‘nduja and guanciale, alongside innovative additions incorporating premium tuna belly (ventresca). The company is also making a push into convenience and luxury impulse buying with travel-sized editions of its signature ‘nduja and citrus preserves made from regional oranges and bergamot.
This product diversification coincides with a dynamic shift in Callipo’s international strategy. Asian markets, led by China, have quickly emerged as the group’s primary export destination over the last two years. Powered by targeted social commerce initiatives—most notably achieving top-selling status for yellowfin tuna on TikTok—Callipo has transformed its heritage brand into a mainstream success across Chinese e-commerce channels.