Innovating the world of wafers through novel flavor pairings and a consumer experience that plays on the contrast between creaminess and crunchiness. This is the core proposal with which Lago Group—an Italian confectionery company active since 1968—is presenting itself at SIAL Paris 2026, the premier global event dedicated to the agri-food industry.
At the forefront of the company’s exhibition presence is Poker Crunchy, a new product line consisting of two distinct references: Poker Crunchy with Caramel and Salted Caramel Granules and Poker Crunchy Yogurt and Raspberry Granules. These products are designed to engage an increasingly curious consumer base oriented toward the discovery of new multisensory tastes and textures.
With Poker Crunchy, Lago expands its category footprint by addressing key drivers shaping the evolution of snacking: the search for novel flavors, diverse textures, and moments of indulgence, alongside a growing focus on products capable of delivering a richer, more dynamic, and contemporary sensory experience.
For Lago Group, participation in SIAL Paris serves as a vital platform for engagement with foreign markets and a showcase to highlight an innovation pathway that originates from evolving consumer behavior and translates into fresh product concepts.