As the global food industry gathers at SIAL Paris 2026, innovation continues to drive commercial momentum and consumer interest. Highlighting this dynamic shift, Alpeker, the winner of the Italian Food Award in the “Future Excellence” category, captured first prize with a modernized take on kefir. Launched earlier this year, the product re-elaborates an ancient fermented beverage to address evolving market demands, blending rigorous research, high-quality standards, and passion to capture emerging consumer preferences.
Having already secured strong distribution across Italian retail channels, the brand is leveraging its recognition at SIAL Paris 2026 to accelerate international growth. Current export operations already span diverse markets, including Morocco, Finland, Malta, and Serbia. Driven by cross-cultural appeal and versatile positioning, Alpeker aims to establish new global partnerships during the trade show, proving that traditional recipes—when combined with forward-looking innovation—can successfully transcend regional borders and resonate with audiences worldwide.