Campari Group has officially announced the divestment of its Bisquit & Dubouché Cognac and Cabo Wabo Tequila brands to Cobblestone Brands, a Dublin-based premium spirits company. This transaction marks a key phase in Campari’s ongoing strategy to optimize its global portfolio, allowing the company to concentrate resources on its core business pillars.
Streamlining the global portfolio
For the Italian powerhouse, this move aligns with the vision shared by CEO Simon Hunt during the recent H1 2026 financial results. The group is actively pursuing a strategy defined by “fewer bigger bets,” which involves the disposal of non-priority assets to boost operational efficiency, innovation, and geographic reach. Previous divestments, such as the sale of the Averna and Zedda Piras liqueurs, as well as the Cinzano vermouth business, underscore a broader trend of portfolio refinement.
A strategic milestone for Cobblestone
For Cobblestone Brands, this acquisition represents the most significant milestone in its history. Following its 2025 purchase of Knappogue Castle and Clontarf Irish Whiskey, the firm is rapidly expanding its footprint. CEO Brian Fagan noted that the integration of these legacy and premium spirits is a core part of the company’s platform, designed to provide brands with the necessary commercial firepower and focus to thrive.
Expanding Market Presence
Bisquit & Dubouché, a historic cognac house founded in 1819, brings a prestigious heritage and a strong consumer base in South Africa and the Asia Pacific region. Meanwhile, Cabo Wabo Tequila provides a robust presence in the United States, with distribution across more than 20 states. The transaction, whose financial details remain undisclosed, is expected to close by October 31, 2026, marking a significant shift in the competitive landscape of the international spirits market.
