The Italian certified cheese sector is navigating a complex landscape of record-breaking success and geopolitical uncertainty. During the 36th Annual Assembly of AfiDop (the Association of Italian PDO and PGI cheeses), industry leaders analyzed a year of significant growth hampered by emerging trade barriers. In 2025, production of Italian PDO and PGI cheeses surpassed 625,000 tons, a 4% increase that underscores the global demand for authentic Italian quality.
Export success amid economic challenges
International markets remain the primary engine for the sector. Exports reached 260,000 tons, generating a total value exceeding 3.3 billion euros—a 10% rise in value. These certified products currently account for 55% of the total value of Italy’s cheese exports. AfiDop President Antonio Auricchio emphasized that unity among the 21 represented Consortia is essential to maintaining this momentum, especially as smaller producers require collective strength to access high-value international markets.
The US tariff threat and the “Italian Sounding” phenomenon
Despite strong numbers, the United States market—the leading destination for Italian PDO cheeses outside the EU—is facing headwinds. Concerns are mounting about the impact of US tariff policies, which have raised real costs for exporters by nearly 30%. Beyond the financial burden, the association warns that retail price hikes facilitate the spread of Italian-Sounding products. As consumers gravitate toward local imitations like “parmesan” or “finto romano,” the identity of authentic Italian heritage is under direct threat.
Looking Ahead: Strategic Markets and Fair Trade
The industry is pinning hopes on new trade frameworks, including the EU-Mercosur agreement, to protect traditional names from becoming generic terms. Looking forward, the focus shifts to major promotional platforms. After success at Anuga, AfiDop is preparing for the SIAL in Paris (October 2026), where it will showcase the excellence of seven major Consortia. Furthermore, research conducted by GriffeShield highlights a positive trend in the foodservice sector, with the presence of PDO and PGI labels on digital menus increasing by 20%, signaling growing awareness among international restaurateurs.