Rodolfi Mansueto is celebrating 130 years in business in 2026, marking a milestone that reflects not only its longevity but also its ability to evolve alongside the Italian agri-food industry. The Italian tomato processor continues to balance tradition with innovation while strengthening its positioning for future growth.
Founded in the late 19th century, the Parma-based company took on an industrial dimension in 1906 between San Pancrazio and Ozzano Taro, when Mansueto Rodolfi, supported by his family, established one of Italy’s earliest tomato processing operations. Today, its production core remains in Ozzano Taro, at the heart of a fully traceable and controlled local supply chain.
Over the decades, Rodolfi Mansueto has navigated complex historical phases, from wartime disruptions to major economic transformations, maintaining steady growth. From post-war expansion to the development of pulp product lines, and environmental interventions in the 1980s—including an organic purification system that now enables the recovery of approximately 70% of water used—the company has progressively integrated sustainability into its operations. More recent investments include photovoltaic systems and emissions reduction initiatives.
The company’s portfolio reflects a blend of heritage and innovation. A landmark moment came in 1936 with the launch of Ortolina, a tomato-and-vegetable paste inspired by a homemade recipe that became a category icon. In 2026, a limited-edition version featuring historical packaging is set to be released to mark the anniversary. More recently, the company introduced the “Sughi di Casa Rodolfi” range at the end of 2025, targeting evolving consumer demand for convenience.
Now led by the fourth generation of the Rodolfi family, the company reports annual revenues of €141 million and continues to implement a development plan focused on expanding its product offering, strengthening production capabilities, and advancing environmental sustainability.
“130 years of history give us a clear measure of what we have become: a company built on people, territory, and expertise passed down from generation to generation,” said President Aldo Rodolfi. He emphasized that quality, supply chain integrity, and product culture remain the company’s strategic pillars. The current industrial plan includes targeted investments in innovation and sustainability, alongside increased focus on communication.
In recent years, Rodolfi Mansueto has also undertaken a significant rebranding initiative, implemented between 2024 and 2025, which included a redesign of its visual identity, packaging, and digital presence. At the same time, the company has strengthened its media visibility through television partnerships and nationwide advertising campaigns.
Anniversary celebrations will run throughout 2026, featuring editorial initiatives, plant visits for stakeholders, and a comprehensive communication plan. Among the most visible activities is a dynamic campaign: starting May 8 and continuing throughout the month, a train on Milan’s M1 metro line will be fully branded with Rodolfi Mansueto visuals, transforming urban transport into a storytelling platform for the company.
On the international front, the company’s upcoming participation in Tuttofood 2026 will provide a key opportunity to engage with global markets, bringing together industry operators from more than 90 countries.