At TuttoFood 2026, Italian beverage group San Benedetto positions itself as a leading “Total Beverage Company,” combining product innovation, sustainability, and industrial expansion. The company is ready to exhibit at Pavilion 6, Stand C39.
The group reaffirmed its role in the Italian agri-food sector with a diversified portfolio designed to meet “increasingly evolving consumption needs,” supported by continuous innovation and an industrial strategy integrating quality, research, and environmental focus.
Sustainability remains a core pillar, driven by structured initiatives such as the Ecogreen project and a distributed production network aimed at optimizing resources and reducing environmental impact across the supply chain.
A key development is the launch of a new production plant in Sardinia starting in May 2026. The facility will produce San Benedetto Ecogreen and sparkling mineral water in 0.5L and 1.5L formats, alongside the Prestige line, strengthening the company’s manufacturing and logistics footprint in Italy.
PRODUCT INNOVATION ACROSS CATEGORIES
San Benedetto is using the Milan showcase to unveil an extensive pipeline of innovations:
- Tea segment: Restyling and launch of “Thè Fruit,” a premium line combining tea and mineral water, available in four flavors—plum, acerola, guava, and citron—free from colorants, preservatives, and gluten, in 0.75L PET format.
- Juice drinks: Expansion of “Succoso Zero” with a new 0.33L sleek can in Orange-Carrot-Lemon and Red Fruits variants.
- Energy drinks: “Super Boost” relaunch with new positioning, formats (0.33L can, 0.75L PET, and 0.375L resealable PET), and flavors—Red Storm, Pink Volt, Purple Wave—featuring a “strong energy” formula with taurine and caffeine.
- Wellness and personal care: Growth into high-potential categories with “Skincare,” a mineral water-based supplement containing collagen, zinc, and hyaluronic acid, alongside a new hydrating spray mist.
- Functional beverages: “Aquavitamin” line (0.40L) expands with five functional variants, including Keep-Calm (citron), Beauty-You (red fruits), Brain-Up (kiwi/apple/pomegranate), D-Fence (lemon), and C-Power (orange). “Aquaprotein” delivers 15 grams of protein plus zinc and magnesium in a 0.40L format.
- Flavored waters: “San Benedetto Flavour” offers four variants—peach, lime, pineapple, watermelon—based on a minimalist formula of sparkling mineral water and fruit flavors, with zero sugars, zero calories, zero colorants, and zero sweeteners.
- Active lifestyle: “Libera” is refreshed with a new design and introduces a 1L xxl format for continuous hydration.
- Plant-based drinks: “San Benedetto Avena,” 100% plant-based, lactose-free, and with no added sugars, adds a new cocoa flavor to its range.
- Italian traditional beverages: “Passione Italiana” line emphasizes 100% Italian fruit ingredients across classic flavors, including Limonata, Aranciata, Clementina, Chinotto, and Gassosa.
- Sports drinks: “Energade,” active for over 30 years, continues with mineral-based hydration solutions in Lemon, Orange (also Zero), and Blood Orange.
- Limited edition: A Schweppes Roland Garros edition leverages the brand’s role as official supplier, aligning with the global tennis event.
STRATEGIC POSITIONING
San Benedetto’s presence at TuttoFood underscores a clear strategic direction: to evolve beyond traditional categories and anticipate consumer trends while maintaining a strong commitment to sustainability, quality, and portfolio diversification.
The exhibition serves not only as an international showcase but also as a platform to reinforce the company’s ambition to lead in the increasingly competitive global beverage market.