At the Anuga 2025 trade show in Cologne, Italian bakery house San Giorgio is showcasing a significant rebranding initiative alongside a clear strategy for international expansion. The company is leveraging the strength of Made in Italy products and Italian tradition, particularly those from the Campania and Neapolitan regions, to target strategic export markets including Europe, North America, and South Asia.
Key products like the highly sought-after Sfogliatella Riccia and Frolla anchor their export portfolio, while innovation is highlighted through new items such as the Ischitano croissant and a plain, protein-rich croissant that has garnered multiple industry awards this year. San Giorgio’s primary focus for growth remains the food service sector.