The Italian bakery company Grissitalia made a strategic entry into the US market, showcasing its new Pan Panettone range at the Summer Fancy Food Show 2025 in New York. This authentic Italian “Panettone bread” made with butter, milk, and candied fruits aims to offer American consumers the true taste of Italy. Designed for retail and foodservice channels, the panettone is pre-sliced for convenience. Grissitalia is also expanding its offerings with traditional Italian biscuits such as torcetti, pasta di meliga, and baci di dama.
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