Amidst the bustling aisles of the Summer Fancy Food Show 2025 in New York, Pedon, a veteran Italian exhibitor marking its 17th appearance, highlighted a significant shift in consumer demand towards ready-to-eat solutions. The company showcased its innovative ready-made salads, designed for immediate consumption without the need for heating – a unique offering in the market. This trend, driven by an increasing global appetite for convenience and the evolving preferences of a more open-minded younger generation, is expanding beyond historically strong ready-meal markets like the UK and US, now gaining traction in traditional culinary strongholds such as Italy, Spain, and Greece.
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