Ferrarelle, a leading Italian purveyor of naturally carbonated mineral water, is setting its sights on significant expansion within the U.S. market. A dominant force in Italy’s retail and food service sectors, the company is poised to introduce a new line of zero-sugar, zero-calorie flavored waters – orange and tangerine, lemon and basil, and grapefruit and elderflower – alongside an unflavored canned option. This strategic product launch, following extensive research and development, is a cornerstone of Forarelle’s ambitious growth trajectory in the U.S., building on its existing East and West Coast distribution. The new range is expected to generate considerable interest, with a prominent display anticipated at the Summer Fancy Food Show 2025 in New York.