At the ongoing SIAL Paris 2026 trade show, international buyers are getting a firsthand look at the latest Italian award-winner transforming the ready-to-drink tea segment. Fresh off winning the prestigious Italian Food Award 2026 in the Beverage category, the novel fruit-infused tea unveiled by San Benedetto introduces a high-value proposition to a traditional category. Unlike standard ready-to-drink teas, the newly launched line features an impressive 15% to 20% real fruit juice content depending on the blend, elevating both taste profile and nutritional value.
Packaged in a modern, uniquely shaped 750 ml recyclable plastic bottle with an eye-catching full sleeve artwork, the lineup debuts with four vibrant tropical flavors, including guava, maracuja, and acerola. Following its successful domestic rollout in Italy, the brand is leveraging the international momentum of SIAL Paris 2026 to launch its global expansion, targeting major strategic export markets across Asia and the United States.