Granarolo is set to take center stage at SIAL Paris 2026, scheduled for October 17–21, reaffirming its role as a key ambassador for authentic Italian dairy products. At the prestigious international trade show, the dairy giant will showcase its commitment to innovation and tradition, with a special focus on its international expansion strategy.
A strategic debut in the yogurt category
The company will use the Paris event to present, as a global preview, its new yogurt lines tailored for both the French market under the Casa Azzurra brand and for the wider European market under the Granarolo label. This marks the group’s first international move into the yogurt segment, combining Italian dairy craftsmanship with modern nutritional trends.
Strengthening international footprint
With an export share reaching 41% of its total turnover by the end of 2026 and a presence in 90 countries, the group continues to thrive in its second-largest market, France. Through official company channels, it is clear that the brand maintains a dominant position in the French retail sector, ranking as the third most popular brand for self-service cheese.
Focus on innovation and quality
Beyond the yogurt debut, the group will highlight its expanded Yomo range, including new sugar-free flavors like Mandarin and Mango, alongside a robust offering of Yomo Kefir products designed to support digestive wellness. Furthermore, visitors can explore premium offerings from the Apulia production plant—including 100% Italian milk burrata—and world-renowned PDO cheeses like Parmigiano Reggiano, Gorgonzola, and specialty goat cheeses, all celebrated recently with numerous accolades at the World Cheese Awards and International Cheese & Dairy Awards.