Kroger forecasts sales and profit growth in 2024

Demand stays strong at the grocer’s stores as more Americans prepare meals at home amid persistent inflation
Kroger forecasts sales and profit growth in 2024

Kroger has forecast annual sales and profit largely above Wall Street estimates on higher demand for groceries at its stores as more Americans prepare meals at home amid persistent inflation. According to Reuters, Shares of Kroger, whose $24.6-billion (€22.6 billion) deal to buy smaller rival Albertsons is facing an antitrust roadblock, rose more than 5% in premarket trading.

U.S. consumers are cooking more at home, instead of eating out, as grocery prices ease at a faster pace than menu prices at restaurants, propping up sales at retailers such as Kroger and Walmart, says a European Supermarket Magazine post. Data from the US Department of Agriculture showed food-at-home prices were only 1.2% higher in January, compared with a year earlier, whereas food-away-from-home prices were 5.1% higher than in January 2023.

Kroger said it saw higher customer visits in the quarter, helping the company post a smaller-than-expected drop of 0.8% in quarterly same-store sales. Analysts expected a 1.47% decrease, according to LSEG data.


Chairman and CEO Rodney McMullen said, “Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth. As customers manage macroeconomic pressures, we are lowering prices and offering even more ways to save with personalized promotions and rewards.”

Earnings reports from other retailers also showed grocery demand held strong. Grocery Outlet saw increased store traffic, Albertsons posted strong pharmacy sales growth, and Walmart reported robust sales of groceries and consumables.


Kroger has also benefited from its online business, as investments to expand delivery services and roll out same-day delivery in multiple markets have boosted sales, while perks like extra savings and fuel points on its loyalty programme also drove more purchases.

The supermarket chain said it expected fiscal 2024 identical sales, excluding fuel, to increase 0.25% to 1.75%, compared with analysts’ average estimate of a 0.7% increase, according to LSEG data.

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