Kroger is working with Intelligence Node, a retail analytics firm that uses AI, to improve product listings on the grocer’s marketplace for third-party sellers, according to Grocery Dive. Kroger’s partnership with Intelligence Node comes at a time when grocers are seeking digital tools to boost their competitive pricing and e-commerce capabilities as well as gain more knowledge about market trends.
By making its product listings clearer and more informative, Kroger is looking to elevate the customer experience and also gain more insights into product performance, according to the announcement. “From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before and providing what they need, when they need it is important,” Michael Murphy, group vice president of analytics and execution at Kroger, said in a press announcement.
Intelligence Node adds more digital tools to the third-party online marketplace that the grocery company launched with e-commerce provider Mirakl in 2020. Notably, the former will provide content audit, optimization, and execution within the Mirakl platform.
The retail analytics firm also said that its AI-based technology solutions help improve shoppers’ product selections and purchase decisions and provide third-party sellers a content management solution that can help rankings on search engine results pages.
