The new plant will increase the company’s capabilities and market competence in North America. Lavazza will roast and pack the full range of products the company currently sells. The company has sourced its coffee from Italy, that will change once the new plant is completed. It will allow Lavazza to expand its footprint in the US coffee market.
According to the Spring 2021 data trend report from the National Coffee Association, a trade organization for the coffee industry in the United States, the pandemic has increased coffee consumption at home. With more people sheltering in place, 85% of coffee drinkers have at least one cup at home. Consumption has gone up since January 2020 by 8% and the average daily consumption is steady at nearly 2 cups per capita.
In a company press release announcing the new plant, Davide Riboni, President & CEO BU Americas for Lavazza, said, “North America continues to be a strategic growth market for Lavazza Group and opening this facility in the United States will sharpen our competitive edge.” Riboni, added, “We will more efficiently service our current customers and offer incentives to attract new ones.”
Lavazza’s Chief Operations Officer, Eleuterio Quagliarini, is also quoted in the press release echoing how important the US market is for this Italian company owned by the Lavazza family for four generations.
The plant will be located in West Chester, Pennsylvania an expansion of the Lavazza Professional campus, which will also be landfill free and is Leadership in Energy and Environmental Design Gold certified. The new facility is in line with the company’s goal “Roadmap to Zero” that aims to be carbon footprint free by the end of 2030.
Currently, Lavazza Group has 9 production plants in 6 Countries (3 in Italy, one in France, USA, UK, Canada, India). In 2020, the company announced it generated over € 2 billion in sales.