Nutella and Williams Sonoma launch partnership

To celebrate the partnership a virtual events series is launching April 10th by the retailer and the Italian hazelnut spread brand Nutella
Nutella and Williams Sonoma launch partnership

Williams Sonoma, a specialty retailer for high quality kitchen and home products, and Nutella, The Original Hazelnut Spread®, announced five virtual events that will feature a celebrity chef, baker or food personality from across the country. Participants at each event will learn recipes and techniques for cooking breakfast dishes featuring Nutella®. 

Here’s the list of the upcoming virtual cooking events:

Nutella® Pancake Party featuring Chef Brooke Williamson & Her Son Hudson
Date/Time: Saturday, April 10th at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Banana pancakes with Nutella® Custard, Candied Hazelnuts and Brûléed Bananas and Nutella® Swirl Pancakes

Nutella® Family Breakfast featuring Chef Timothy Hollingsworth & The Hollingsworth Family
Date/Time: Saturday, May 1st at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Nutella® Filled French Toast with Macerated Strawberries and Banana, Bacon, and Nutella® Pancakes

Nutella® Crepes featuring Bake from Scratch Magazine’s Brian Hart Hoffman
Date/Time: Saturday, May 22nd at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Nutella® Crepe Cake and Banana, Nutella®, and Mascarpone Crepe

Nutella® Southern Breakfast featuring Chef Matt Bolus
Date/Time: Saturday, June 12th at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Hot Chicken & Waffles and Hazelnut Cinnamon Rolls with Citrus Spiced Nutella® Icing

Nutella® Birthday Breakfast featuring Flour Shop’s Amirah Kassem
Date/Time: Saturday, July 10th at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Nutella® Explosion Pancake Cake with Sprinkles and Nutella® Pancake Bitelets

Each class costs $5 and all proceeds benefit No Kid Hungry, a nonprofit dedicated to helping the crisis of childhood hunger in America. 

Tickets can be purchased at: Fans will also be able to register across Nutella®’s Facebook, Twitter and Instagram pages.


With more people cooking at home due to the pandemic, Williams Sonoma wanted to create an opportunity to engage with their customers. “The Williams Sonoma Breakfast Club Presented By Nutella, will showcase how the Williams Sonoma Test Kitchen and some of our favorite chefs use Nutella to elevate everyday breakfast recipes,” said Williams Sonoma President, Ryan Ross in a press release. 

Nutella is always looking for new ways to make breakfast time easy and exciting. These virtual classes will empower families nationwide with unique Nutella-centric recipes that put a fresh spin on morning meals,” said Todd Midura, Vice President of Marketing at Nutella North America, Ferrero. “We’re thrilled to partner with Williams Sonoma and expand our reach to bring even more people together around the breakfast table.


The popular hazelnut spread with cocoa is available in over 170 countries worldwide. It was created in 1964 by Mr. Michele Ferrero, based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – confectioner and founder of Ferrero – in Italy’s Piedmont area. 

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