Mortadella Bologna PGI is renowned for its unmistakable, intense and slightly spicy fragrance. Its sales continue to grow, especially outside Italy. In 2019 the export share rose from 16% to 18% of total sales in volume (32 million kg.).
The increase in exports was 20%, and the EU countries are confirmed as the main outlet market with a 94% share of total exports. The top importing countries were once again France and Germany, trailed by Spain (with a +16% sales growth), and Great Britain (+8%).
MORTADELLA BOLOGNA PGI – EXPORT QUOTA IN EU COUNTRIES
| France | 28% |
| Germany | 26% |
| Spain | 8% |
| UK | 6% |
| Belgium | 5% |
| Netherlands | 4% |
| Slovenia | 2% |
| Romania | 2% |
| Poland | 2% |
| Greece | 2% |
| Other EU countries | 15% |
The remaining export share (6%) is represented by non-EU countries, with Switzerland coming in first place (27%), followed by Japan (13%, with an increase in consumption of 28% – due to the activities that the Consortium is carrying out in the Japanese Ho.Re.Ca. channel), Lebanon (11%, + 40%) and Canada, whose share is still equal to 9% of the total. However, in Canada sales grew by +204% compared to 2018, thanks to the CETA agreement.
MORTADELLA BOLOGNA PGI – EXPORT QUOTA IN NON-EU COUNTRIES
| Switzerland | 27% |
| Japan | 13% |
| Lebanon | 11% |
| Canada | 9% |
| Serbia | 3% |
| Singapore | 3% |
| Hong Kong | 1% |
| Other non-EU countries | 33% |
THE UNSTOPPABLE GROWTH OF MORTADELLA BOLOGNA PGI
“We are particularly proud of the continuous growth of Mortadella Bologna on foreign markets – says Corradino Marconi, President of the Consortium for the protection of Mortadella Bologna PGI -. On the one hand, it confirms the growing appreciation of the quality of this product. On the other hand, it rewards our commitment to carry out specific promotional programmes abroad, especially in Germany, Belgium, Japan, and Hong Kong.”
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