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ICE and Amazon: a plan to boost Italian F&B

Special support to Italian exports through the promotion of products on the Amazon marketplace in USA, UK, Germany, France, and Spain

BolognaFiere, in collaboration with Italian organic F&B manufacturers associations AssoBio and FederBio, will support the agreement between ICE – Italian Trade Agency and Amazon, in the context of the extraordinary ICE plan to promote the internationalization of organic and natural Made in Italy products.

Amazon has thus launched a showcase dedicated to the promotion of Italian products. It is visible from over 300 million Amazon user accounts worldwide in Italy, in the UK, Germany, France, Spain, and in the United States.

THE AGREEMENT BETWEEN AMAZON AND ICE

An ‘organic & natural’ section will be created, visible both on the home page of the Made in Italy showcase and on the category pages, thus multiplying the opportunities for visibility.

According to the agreement, the companies that will sell their products in Amazon’s Made in Italy showcases will benefit from an additional flow of traffic, for a period of 18 months, generated by digital advertising campaigns financed by ICE – Italian Trade Agency.

Further in-depth analysis and actions may take place and be discussed during SANA UP – Marca by BolognaFiere trade show (on 15 and 16 January 2020) at the Amazon stand.

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