Trade Shows

IDDBA19: The Future of Food Retail Is All about Experience

The Italian way of eating out inspired the deli, dairy and bakery show in Florida

The future of grocery shopping is all about experience in a world where eating out is no longer confined to restaurants but expands to become ‘casual dining’ in grocery stores designed around the needs of consumers. This is the vision that IDDBA, the American organization serving the dairy, deli, bakery, cheese and supermarket foodservice industries, created for IDDBA19, their growing trade show dedicated that this year took place in Orlando, Florida.



The show, where Italian exhibitors presented an assortment of high-quality cheese, salami, prosciutto, condiments and vinegars, explored the concept of experience as a main feature of the stores of tomorrow. Inspired by the Italian style of conviviality, IDDBA installed on the trade show floor a trattoria, a pizza bar and a cafeteria, encouraging conversation around a lunch or coffee break. Food pairings and workshops were also some of the highlights of the What’s in Store Live area.

Debbie Jones, sales manager at Pavilions, the premium grocery store banner of the Albertsons group in southern California, explains in the video interview above how the importance of customer experience is changing the food retail landscape.

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